For Brendan Gibbons, snow rules the day. "I used to say, 'We'll get our snow," Gibbons, director of snow services for Palisades Tahoe, told Business Insider. "The entire business model and opportunities for profit are getting squeezed into a shorter season with lower quality snow," Mankin said. He worries that little ski towns will suffer the most as the climate crisis worsens and potentially consolidate into larger conglomerates. Areas where average winter temperatures exceed -8 degrees Celcius, or 17 degrees Fahrenheit, will lose more and more snowpack with each degree of warming.

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